Whois Privacy Protection, at times also called Privacy or Whois Privacy Protection, is a service that conceals the genuine contact details of domain name owners on WHOIS lookup web sites. Without such protection, the personal name, home address and email account of any domain name registrant will be freely accessible. Giving false details during the domain registration process or changing the genuine details afterwards will just not work, as doing such a thing may result in the registrant losing their ownership of the domain. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS details must be correct and up to date all the time. The Whois Privacy Protection service was introduced by domain registrars as a response to the increasing concerns about potential identity fraud. If the service is activated, the domain name registrar’s contact information will show up instead of the registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that don’t.